At The Only Music Shop (TOMS), we've journeyed far beyond our humble beginnings to become a cornerstone of the South African music and audio industry. Our story is one of passion, evolution, and an unwavering commitment to our community. As we reflect on our growth and the ever-changing landscape of music technology, we invite you to discover how TOMS has become more than just a shop - it's an institution.
Our Evolution: Embracing Technological Advances
Since our inception in the late '70s, the music industry has undergone a significant transformation, and so has TOMS. Initially focusing on instruments and speakers, we have expanded our offerings in response to the technological boom in music gear. The advent of high-quality, accessible technology has revolutionised how music is created, allowing musicians to produce complete tracks from their bedrooms. This evolution reflects our adaptability and eagerness to meet the changing needs of our customers.
Our Stores: A Nationwide Presence
TOMS proudly serves the South African music community with several stores across the country, each offering a unique blend of products and services tailored to local musicians and audio professionals:
- Braamfontein & Rivonia, Johannesburg: A modern haven for busy professionals, offering a diverse range of products from broadcast and production to podcasting and venue installation.
- Bellville and Cape Town: These locations provide a wide array of instruments and equipment, with the Bellville store known for its passionate customer service.
- Durban: A recently revamped musician's paradise, catering to instrumentalists, podcasters, schools, and venues with an extensive selection of gear.
- Bloemfontein: Specialising in PA systems, installations, houses of worship, and DJing, this store is a go-to for those looking to amplify their sound.
Our Commitment: Beyond Just Selling Instruments
At TOMS, we understand that the essence of music cannot be fully captured by technology alone. The tactile experience of playing a guitar through a valve head or feeling the kick drum on stage is irreplaceable. Our role extends beyond selling instruments; we are here to guide our customers to find the right gear for their unique needs. Our ethos is rooted in treating our customers as family and sharing our love, passion, and knowledge of music and its various facets.
Looking Ahead: A Bright Future
As we look to the future, our dedication to the music community remains steadfast. While we embrace the trends and advancements in music technology, we also cherish the traditional aspects of music creation. TOMS will continue to evolve, but our commitment to providing high-quality instruments, equipment, and advice to our customers will remain unchanged.
In a world where technology continuously reshapes how music is created and enjoyed, TOMS stands as a testament to the enduring power of community, passion, and the human touch in music. Join us as we continue our journey, supporting musicians and music lovers across South Africa.
Why Choose TOMS?
- A Wide Range of Products: From traditional instruments to the latest in music technology, we have something for everyone.
- Expert Advice: Our knowledgeable staff are here to help you find the perfect gear for your needs.
- Community Focus: At TOMS, you're not just a customer; you're part of the family.
- Nationwide Presence: With stores across South Africa, we're always here for you.
In the ever-evolving world of music, TOMS stands not merely as a purveyor of musical gear but as a full-service beacon in the South African music scene, distinguished by its dedication to seeing projects through from conception to completion. Our commitment extends beyond sales, as evidenced by our collaboration with skilled installers to ensure the flawless execution of every project.
As we look to the future, with six stores and a growing online presence, the journey of TOMS is far from complete. Our ambition is to redefine the perception of our brand, moving beyond the confines of a traditional musical instrument store to embrace the broader spectrum of audio-visual technology, including cameras, live streaming, podcasting, and broadcasting. These initiatives are part of our broader strategy to not only expand our offerings but also to share the essence of TOMS with a global audience.
This vision for TOMS underscores our larger mission: to enrich lives through music and sound, whether in the comfort of one’s home theatre or through the professional setups we are proud to install. Our legacy, spanning 48 years, is a testament to our dedication to the music community—a commitment we intend to uphold as we continue to innovate and expand.
Join us on this journey to explore the boundless possibilities of music and sound. Welcome to TOMS—where our heart beats for music, our passion drives innovation, and our community thrives on the shared love for the art of sound.
Frequently Asked Questions:
How has technology changed the music industry?
Technology has dramatically transformed the music industry, from the creation and production of music to its distribution and consumption. Innovations such as digital recording, streaming platforms, and social media have democratised music production and access, enabling artists to record and distribute their music globally with minimal costs. This shift has led to a more diverse musical landscape and has given rise to new genres and artists. Additionally, technology has changed how fans interact with music, allowing for immediate access to a vast array of songs and albums.
What are the benefits of physical music stores in the digital age?
Despite the rise of digital music consumption, physical music stores offer unique benefits that digital platforms cannot replicate. They provide a tangible experience, allowing customers to browse and discover music in a way that feels personal and engaging. Physical stores also foster community, serving as hubs for musicians and music lovers to connect, share, and learn from each other. Moreover, they offer expert advice and hands-on experiences with instruments and equipment, enriching the buying process.
How can I choose the right music gear for my needs?
Choosing the right music gear involves considering your musical style, level of expertise, and specific needs. Start by researching and understanding the different types of instruments and equipment available. Visiting a reputable music store like TOMS can be incredibly beneficial, as you can receive expert advice tailored to your needs. It's also important to set a budget and look for gear that offers the best quality within your price range. Finally, consider the gear's compatibility with other equipment you own and its potential for future upgrades.
What are the latest trends in music technology?
The latest trends in music technology are reshaping how music is produced, performed, and experienced. These include advancements in digital audio workstations (DAWs), which have become more accessible and user-friendly, allowing musicians to produce studio-quality music from home. AI and machine learning are being integrated into music production for tasks like mixing and mastering. Virtual reality (VR) and augmented reality (AR) offer new ways to experience live performances. Lastly, streaming platforms continue to evolve, providing artists with direct access to audiences worldwide.
How do I set up a home recording studio?
Setting up a home recording studio involves several key steps:
- Choose a Quiet Room: Select a space with minimal noise interference and good acoustics.
- Acquire Basic Equipment: Start with essential gear, including a computer, DAW, audio interface, studio monitors, headphones, microphones, and cables.
- Optimise Acoustics: Use acoustic panels, bass traps, and diffusers to improve sound quality.
- Set Up Your Workspace: Arrange your equipment ergonomically for comfort and efficiency.
- Invest in Quality Headphones and Monitors: These are crucial for accurate mixing and mastering.
- Regularly Update Your Software: Stay current with the latest DAW versions and plugins to enhance your production capabilities.
What are the best practices for maintaining musical instruments?
Maintaining musical instruments ensures their longevity and optimal performance. Here are some best practices:
- Regular Cleaning: Dust and wipe your instruments regularly with the appropriate cleaners.
- Proper Storage: Store instruments in cases or stands in a stable environment away from extreme temperatures and humidity.
- Regular Tuning: Keep instruments tuned to maintain sound quality and prevent stress on components.
- Handle with Care: Use proper technique when playing and moving instruments to avoid damage.
- Professional Maintenance: Periodically take your instruments to a professional for deep cleaning, adjustment, and repair as needed.
- Environmental Consideration: Avoid exposing instruments to direct sunlight, high humidity, or rapid temperature changes.